The pandemic has highlighted the need to consistently and critically invest in employer branding and build even stronger relationships with talent inside and outside the organization. company. It has also opened up new challenges and opportunities for employer branding due to the biggest reset the world of work has ever seen or manifested.
As employer branding becomes more and more complex and leads to more value for the organization and to help you with your employer branding efforts, here is the most comprehensive list of employer branding themes.
These will not only give your teams ideas for refreshing your employer branding stories, but will also help you accelerate your employer branding efforts in the years to come.
ASSETS
How many HR properties and policies can you consider your employer brand assets? have you created any special or specialized employer brand assets, platformsor recruitment, engagement and retention? These can be print materials, giveaway kits, videos, digital events, online job fairs, live sessions, hackathons, and more. specially dedicated to employer branding objectives.
BLOGS or VLOGS
In today’s content economy it is imperative to have business blogs, people blogs, leadership blogs, etc. to share your perspective on people issues or to explain your rationale for challenging stereotypes around HR policies like time off, medical coverage, rewards, retention bonuses, skills bonuses, diversity, etc
COMMUNITY HELP, CORPORATE SOCIAL JUSTICE
It has taken on a much broader and very critical role in 2020 compared to CSR or CR. As employers, you will be forced to take meaningful positions on social issues in the years to come.. Also, the more your company will support local community efforts, the more respect you will gain as an employer, the more your employees will be proud to work with you.
DEEPER CONNECTIONS
While the focus of employer branding before corona was on building authentic, genuine employer brands; the focus is now on creating and building deeper connections not only with your employees, but also with their families. Companies need to be fully transparent about where they are on the digital grid i.e. performance/enablement at work, e-learning via digital media, as well as what the future looks like of work or the future of the career in their company.
EQUITY
Diversity & Inclusion (D&I) morphed into DEI (Equity) in 2020 to highlight the promise digital inclusion offers to minority populations around the world. Promoting equal pay opportunities is a direct sign of a modern employer brand. It shows that the employer values its workforce and is committed to providing equal and fair opportunity to all who contribute to its success, regardless of gender, ability, race or religion.
FLEXIBILITY
As many companies have moved to the hybrid working model or WFH, it is imperative to clearly state your flexible working policies In your recruitment marketing communications.
HOME IS THE NEW OFFICE AND GLOBE IS THE NEW RECRUITING REGION
As employers build talent pools around the world, youhe need for an international employer branding strategy is paramount.
INCLUSION
Has become the focus of the diversity agenda now because with remote work there is no reason for women, people with disabilities, LGTBT, rural people, etc. do not actively contribute to the Indian workforce.
Disclaimer
The opinions expressed above are those of the author.
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