BAT, the most attractive FMCG employer in Romania

BAT Trading, the local distribution entity of BAT Romania, has been named by Romanians as the most valued employer in the local FMCG segment, according to the global Randstad Employer Brand 2022 study.

BAT, leader of the local tobacco market, is a strategic employer: the company has tripled the number of its employees in recent years in the three economic entities present in Romania (from approximately 1,200 employees in 2013 to more than 3,000 today). today). The company indirectly generates 30,000 additional jobs, via distribution and the supply chain.

In 25 years of presence on the Romanian market, the number of BAT employees has increased each year by approximately 10%, with an average of 200 new employees recruited each year. BAT also annually allocates one of the largest training and professional development budgets in the local market: more than 1 million euros annually, with an average investment per employee of more than 1,500 euros/year.

Although the labor market has faced significant fluctuations in recent years, an employee of BAT Romania works on average for a period of at least 7 years within the company. Almost half of the employees have worked for BAT Romania for at least 10 years.

“The recognition offered by the Randstad study by employees active in the economy or who aspire to a position at BAT Romania is one of the best recommendations for a strategic employer. This is further proof of the company’s reputation, the solid and inclusive organizational culture developed by BAT and the efficient and innovative work environment, which offers real development and career opportunities to all employees. . Our employees today have an extraordinary role and mission: to contribute to the transformation of the industry and to generate a positive impact for communities, society, the economy,” said Ileana Dumitru, Legal and Public Relations Director of the Central and Southern Europe zone at CHAUVE SOURIS.

The study, conducted during the first part of the year in Romania according to the international methodology developed by Randstad Group, world leader in recruitment services, assessed criteria such as salary packages and benefits offered by employers, working atmosphere, job security, training and career development. opportunities, work-life balance and personal life.

“In the FMCG industry in Romania, we have companies with a tradition in advanced programs dedicated to employees and in employer branding strategies. In this competitive context, being named the number 1 employer brand in the sector is certainly the result of a sustained effort. Congratulations to BAT, this year’s leader – we are thrilled to have a strong ally in what we like to call the human front vision of the approach to human resources in our country,” said Mihaela Maranca, Country Manager, Randstad Romania.

Respondents rated the largest employers in Romania, by number of employees, known by at least 10% of the population. The study looked at 4,700 people aged 18 to 64, including students, employees, self-employed and unemployed.

BAT is building A Better Tomorrow and reducing the impact of its business on health, by offering a greater choice of pleasant and less risky products* for adult consumers. Supporting an organizational culture in which employees are encouraged to grow, develop and innovate in a diverse and inclusive environment has always been an important goal for BAT and is key to accelerating business transformation.

About BAT Romania

  • In 2021, BAT is Romania’s largest taxpayer, for the second consecutive year. Last year, the company contributed nearly 11 billion lei to the state budget.
  • BAT is the leader of the tobacco market in Romania, with more than 50% share.
  • In December 2017, BAT launched the glo device in Romania, the company’s most innovative product that heats – not burns – tobacco.
  • BAT is active in Romania through its factory in Ploiesti, the group’s second largest factory in Europe, BAT Trading – the distribution company and integrated service center in Bucharest – Global Business Services (GBS).