This past year has been rich in change for all industries, and recruiters have faced the challenge of adapting quickly in an environment of constant change and evolution. In recent months, recruiters and recruiting strategies have had to adapt and be flexible in the face of change. In early 2021, it became clear that recruitment was changing rapidly, with the emergence of remote working and increasing skills shortages. Each year, Jobvite, a software company, surveys more than 800 recruiters to learn about the latest trends in talent acquisition, for their Recruiter Nation report. The 2021 survey showed how drastic changes in the job market are forcing recruiters to be more agile. Here, we’ll walk you through the 5 recruiting trends you should consider for 2022.
1. The candidate market
Currently, for the first time in an extended period, there are more jobs available than candidates. This means that many employers are looking for candidates with the same set of specific skills and talents, so candidates have much more decision-making power and influence over the selection process. They are able to negotiate more when it comes to salary and benefits, and they also have more options available to them when looking for work. This new trend is forcing recruiters and talent acquisition teams to redouble their efforts to stand out and attract the best talent. In 2022, we hope to see a more creative range of recruiting strategies, such as new sourcing tactics, data-driven recruiting marketing, and highly disruptive employer brand communications.
2. More selective candidates
In the era of a candidate-driven market, the candidates maybe much more selective on the jobs they apply for and the offers they accept. In the coming year, employers are expected to receive a much lower volume of applications than they may be used to. Applicants know that employers need the skills they have and therefore they are more likely to hold out longer until they get an offer for a job they really want; the power has shifted.
3. Remote recruitment process
Another trend that has already taken off in 2021, and will continue to grow in 2022, is remote recruitment. During the pandemic, recruiters experienced, almost for the first time, remote recruiting at an unprecedented level. Now he’s here to stay. Face-to-face interviews are very long and expensive. Recruiters are finding that virtual interviews and remote recruiting are much more effective in selecting candidates. Remote recruitment also provides access to a a larger pool of talents, without geographic limitations.
4. Focus on talent retention
Employee attraction will be even greater in 2022 as companies try to retain top talent. With so many employers competing for the same candidates, employers need to focus on implementing things like benefits and improving the corporate culture in order to retain top talent. For companies trying to recruit, they need to focus even more on their employer brand and people-centric strategies.
5. Improve recruiter efficiency through automation and AI
Despite the challenges recruiters faced over the past year, they also had to be agile, and adapt to changes in technology, in order to improve their efficiency. According to the 2021 Recruiter Nation Report, in order to compete for top talent, a efficiency improvement is the most important factor. More than ever, recruiters are using automating and Artificial Intelligence (AI) in their recruitment process. These tools can be used at every stage of the recruitment process, to search, select, plan and discuss with candidates. Automated texting is growing in popularity, and in fact 60% of recruiters believe texting is an effective way to attract and communicate with candidates.
In 2022, these 5 trends are going to be even more popular among recruiters, and in order to continue to find and retain top talent, recruiters will need to adapt and follow these trends. There have been many changes over the past year, and with the increase in remote work and skill shortages, finding new ways to attract talent has become more important than ever.
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