How to master the employer brand

“Tech Connects,” Dice’s podcast, explores the tech hiring, recruiting, and career topics that matter to you. Subscribe on A casting, Spotify, Apple podcastiHeartRadio, and more!

The next episode of Technical connections the podcast is here! Each month we’ll have great guests who will share their expertise on the current state of the tech career world, from the hottest tech skills to the state of the tech hiring market to what companies are doing. to retain and attract top talent.

Our next podcast guest is Steven Brand, who is responsible for employer branding at Mambu, a growing fintech company. Brand also has tons of fans online, including on LinkedIn, where he regularly posts his thoughts on the evolution of employer branding. To listen:

As a term, “employer brand” has been around since the 90s and encompasses the steps an organization can take to position itself as a great place to work. When an organization’s employer brand is successful, it helps attract talent who not only has the right skills, but also fits well into the company culture. During our podcast discussion, Brand explains why employer branding can serve as a company’s “secret weapon.” reduce attrition and dissatisfactiondriving engagement and productivity, and ultimately helping to generate an influx of great talent.

Employer branding even has the potential to impact an organization’s bottom line. When you hire the right talent, they’re more productive and more likely to stay longer because they’re happier. If you work in the area of ​​employer branding, it’s important to educate those around you, especially senior management, about the very real impact of your work.

Determining the ideal employer branding strategy is not something that will be done quickly. It takes time, patience, resources and buy-in from all levels of the organization. If you want to improve your employer brand, fostering a culture of experimentation around it is essential: by determining what works and what doesn’t, you can eventually develop employer brand channels that work very well for you. your organization.