Kick launches new recruitment campaign for the Irish Defense Force

Kick, the Sandymount-based creative agency, has created a new cross-platform campaign for the Irish Defense Force.

The new campaign will air on TV, VOD, OOH/DOOH as well as digital and social media channels.

Called “Be More,” the agency worked with Commander Lisa McMahon and her team as the Defense Force sought to recruit for the Army, Air Corp and Navy.

“Be More” demonstrates the breadth of opportunity, experience and skills that are central to the training recruits receive when they enlist. The kind of attributes that will be of huge benefit to them in their future life and any future employer will jump at the chance to hire them, says Kick.

For the campaign, KICK created TV, VOD, radio, OOH/DOOH, and digital and social media assets.


Client: Óglaigh na hÉireann
Agency: Kick
Director of Customer Service: John Breslin
Account Manager: Andrew Browne
Account Manager: Amelia Achmetsina
Strategic Planner: Neil McKenna
Creative Director: Art: Paudge Donaghy
Creative Director: Copy: Aidan Dowling
Agency Producer: Dave Brady
Producer: Rubberduck (Jenni Barry Duke and Helen Duke)
Directors: Conor Ryan and Ben Colwell
DOP: Burschi Wojnar
Publisher: Rob Hegarty
Colorist: Leaondro Arouca at Element Post/VFX
Sound: Dean Jones and Conall O’Brien at Scimitar Sound