The employer brand in the recruitment process

FHRD’s annual HR conference and expo explores the role of employer branding in today’s recruitment process

As in previous years, the Foundation for Human Resource Development (FHRD) will host the annual Human Resource Conference and Exhibition. The event has now become the leading conference in Malta for all things HR, training and business management. The overall theme this year will be Revitalizing HR – Leveraging Employer Branding. It will address how organizations plan to attract the right employees.

Employer branding plays a major role in today’s recruitment process and improves a company’s ability to attract the right talent. As work and daily life become increasingly intertwined, cultural fit becomes more important than ever for professionals seeking new roles. Candidates are increasingly selective when looking for an employer and choose their new employer the same way a consumer chooses a product.

At the same time, employers face greater challenges in attracting the right mix of talent. Whether they’re dealing with skill shortages in specific job segments or dealing with a high volume of applicants, the right employer brand is an essential filter in talent acquisition. A high level of consistency and clear communication in all interactions with candidates throughout the process is essential in shaping the right overall perception of an employer and the role offered.

Since most restrictions related to the coronavirus pandemic have been lifted, FHRD is planning a big event based on previous successful editions. In line with 2019 attendance, FHRD is expecting over 500 attendees from a wide range of organizations, making it an unprecedented opportunity for exhibitors to network with HR professionals face-to-face under one roof. FHRD has lined up a number of well-established international and local speakers who will share their experiences with the audience.

Delegates will have the opportunity to participate in a number of pre-selected interactive workshops and masterclasses throughout the day. Speakers include Johan Driessens, director of enthusiasm and serial HR entrepreneur at tHRibe World; Reinhard Nissl, director of talent and HR development at Microsoft; Maria Dinu, group employer brand manager at Coca Cola; Frank Kellenberg, Global Head of Organizational Development and Inclusion at Sandoz; and Lutfur Ali, Senior Policy Advisor at CIPD.

The event will take place at the Hilton Malta Conference Center on Friday 21 October 2022.

Early bird tickets are available here:

Don’t miss!

4 speeches

6 workshops

1 panel

1 master class

27 exhibitors

20 speakers

HR Quality Label award ceremony

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